What you lose, what you gain

The ROI calculator.

Move the slider to your average daily revenue. You see immediately what failing searches cost per year and what Eywora would bring back through the conversion funnel.

€50.000/ day
€5,000 €500,000
Lost revenue per year
€912.500

from failing searches, projected on a 5% revenue share

Added revenue per year with Eywora
+€638.750

with +20% conversion uplift on search traffic, projected conservatively

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Non-binding estimate based on industry benchmarks. No assurance or guarantee. Actual results depend on catalog, data quality and search share.

Methodology How we calculate

Four values. No black box.

We disclose the assumptions the calculator uses. Each value is set conservatively and can be backed up with public industry research.

5%

Revenue share through search

The share of total revenue generated through internal search. In B2B shops this value typically lies between 25 and 40%. We use 5% so that customers with low search traffic also see a realistic lower bound.

25%

Losses from failing searches

Studies show that 20-40% of all search queries end without a successful purchase. A significant share of that is down to poor search results. Set conservatively: 25% of search sessions lead to no purchase that would have been possible with better search.

+20%

Conversion uplift with Eywora

Typical industry values for conversion uplift through AI search range from +12 to +30% on search traffic. We use +20%. The Eywora track record at comparable B2B shops averages +28%, which we deliberately do not use as the basis here.

365

Annual projection

Daily revenue × 365. We do not factor in seasonality or growth trends. For a B2B shop with stable business, the projection tends to be on the conservative side.

The formula
Loss = daily revenue × 365 × 5% Gain = daily revenue × 365 × 3.5%

The gain value (3.5%) emerges from a +20% uplift on a search share of roughly 17.5% of total revenue, which conservatively reflects the average B2B value.

Examples Three real-world sizes

What it looks like in real shops.

Mid-sized B2B shop
€50,000 / day
  • Annual revenue€18.3M
  • Losses through search€913K
  • Added revenue with Eywora€639K
  • Eywora investment~ €8K
  • Return on investment80×
Most common use case
Established B2B shop
€150,000 / day
  • Annual revenue€54.8M
  • Losses through search€2.74M
  • Added revenue with Eywora€1.92M
  • Eywora investment~ €16K
  • Return on investment120×
Wholesale · enterprise
€400,000 / day
  • Annual revenue€146M
  • Losses through search€7.3M
  • Added revenue with Eywora€5.1M
  • Eywora investment~ €36K
  • Return on investment140×
Break-even

When Eywora pays for itself.

At a daily revenue of €50,000, Eywora earns back its annual cost in under 5 days. At €150,000 from day 4. At €400,000 from day 3.

Even with a conservative conversion uplift of only 5% instead of 20%, payback stays under two weeks.

Day 5
Eywora pays back at €50K / day in 5 days.
FAQ Questions about the ROI calculator

What you should know about the calculation.

Are the values realistic or marketing-optimised?

Set conservatively. We use the lower end of public industry studies on search share and conversion uplift. The Eywora reality at comparable shops is typically clearly better, but that is not what we use here.

How binding are the numbers?

Non-binding. It is a model projection, not an assurance. The actual impact in your shop depends on catalog depth, data quality, search-traffic share and industry. We can make binding statements after a test on your own data in the 14-day trial.

Why 5% for search share of revenue?

So the model also shows a realistic lower bound for shops with low search traffic share. In B2B the value is often 25-40%. Those with a higher share see the corresponding higher figures in practice.

We have not measured search traffic. How do we estimate it?

In the fit-check we measure it together with your analytics data. If none is available, we estimate via industry median and confirm the assumption after 7 days of Eywora tracking.

How exactly is the added revenue achieved?

Through three mechanisms: fewer zero-result sessions (typos, synonyms), better result ordering (semantic re-ranking), and higher conversion on the results (visual + context-aware variants). Which mechanism kicks in hardest in your shop, we see after 14 days of testing.

Is the ROI reduced by Eywora costs?

Yes. The ROI values shown in the example cases include Eywora licence costs (Growth plan or enterprise estimate). Net of cost.

From estimate to evidence

Let us run this on
your numbers.

30-minute fit-check on your real search traffic. We deliver a defensible number, based on your data, not on industry averages.

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