AI Search · Latest
A picture says more than a search term
A photo instead of a search term: Google Lens handles almost 20 billion visual searches a month. What that means for online shops, and how to prepare your images and product data now.
Eywora Journal
Search strategy and benchmarks.
Notes from the field. What default search costs, how B2B catalogs become understandable, when AI pays off and when it doesn't.
Field notes
How the Shopware default search really works
Why does “handschuh” miss “Arbeitshandschuhe”, while “Stuhl” finds “Stahl”? We read the source code of the Shopware default search, tested everything on Shopware 6.7.14.1 and show which settings really help.
Field notes
Shopify retired synonyms: what changed and what to do now
Since mid-September, Shopify search returns loosely related products and the synonyms are gone. What changed, why, and the fixes that work without an app.
Search & Conversion
In Stock, but Invisible: The Zero-Results Problem
A customer searches for "sneakers" – the shop stocks them, but only lists them as "trainers." The result: zero results, even though the goods are right there. Up to 15% of all site searches end exactly this way, and each one reduces purchase probability by as much as 88%. The real problem almost never lies in the product range, but in four avoidable flaws in search logic. We show you what they are – and how to fix them before they cost you more revenue.
Search & Conversion
From Search Bar to Sales Tool: How AI-powered product search becomes the strongest conversion lever in e-commerce
81% of shoppers leave a store immediately after an unsuccessful search — and many never return. Why the search bar is the most heavily used yet most underrated sales space in the entire store, and how guided selling, merchandising and real-time personalisation turn it into the strongest conversion lever available.
Search & Conversion
Garbage in, garbage out: How better product data turns your e-commerce search into a genuine revenue driver
A customer looks for a specific power drill – and doesn't find it, even though it has been in the range for ages. The culprit is rarely the search technology; it's what sits behind it: incomplete, inconsistent product data. Why 68% of abandoned FMCG orders come down to missing product information – and how clean data maintenance becomes a measurable revenue lever.
AI Search
Searching Is Not the Same as Understanding: Semantic Search vs. Keyword Search — What E-Commerce Companies Need to Know in 2026
Your customer searches for "comfortable shoes for long workdays" — and finds nothing. Not because the product is missing, but because your search counts words instead of understanding them. Why keyword search and semantic search are no longer an either-or decision in 2026 — and what that means for your revenue.
Search & Conversion
Your Customers Are Searching - But Are They Finding Anything?
Customers who use your search bar are your most valuable visitors — and your search function may be losing them without you ever noticing. Seven data-backed warning signs reveal whether your site search is quietly costing you sales every single day.
AI Search
When the Algorithm Becomes the Salesperson: Why AI-Powered Search Will Be Indispensable for B2B E-Commerce in 2026
The first contact between B2B suppliers and buyers is shifting to the search box — whether on the company's own shop, on Google, or in an AI chat. Why semantic, AI-powered search systems will determine visibility, conversion, and revenue in 2026.
Strategy
Why 38% of all B2B searches fail
In B2B shops with technical assortments, an alarming share of searches return nothing useful. The reasons are rarely random, and mostly fixable. An honest analysis.
Analytics
Zero-result queries: the invisible revenue killers
Every search without a hit is a customer who doesn't buy. We show how to spot zero-result trends systematically and translate them into revenue.
Comparison
Default search vs. AI search: when the switch pays off
Not every shop needs AI search. But anyone with a complex assortment, B2B attributes or many variants is leaving real money on the table with default search. When the switch makes sense.
AI explained
What embeddings are, without the math lecture
Embeddings are the magic behind modern search AI. We explain them without formulas and show why they change so much for B2B search.
GDPR
GDPR-compliant search AI: what really matters
AI search and GDPR aren't at odds, if you ask the right questions. A checklist for shop operators who'd rather not explain compliance every quarter.
Field notes
Before / After: a B2B search modernized in 14 days
A manufacturing shop with 280,000 products had 38% zero-results and 0.9% conversion on search traffic. Two weeks later: measurably different. How the switch played out.
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